YAY! I can finally share! Today, a label suite I’ve been working on at my 9-5 finally hit the beer section at Whole Foods!!! It’s beyond gratifying to have been involved with this project…and I feel so humbled, fulfilled and ecstatic to see my work out and about in the world. My co-pilot on these, David, was awesome to work with (thank you, David!) — I feel like our styles meshed so nicely for a final result (above) that just kicks ass (if I do say so).
The best part? It’s not just some mediocre beer –it’s AMAZING. The Imperial Rye IPA is the most gloriously hoppy delight. It makes me feel sorry for other IPA’s; we are truly spoiled here in the Northwest. Thank you, Reuben’s, for letting us clothe your fantastic beer in a wardrobe that is just as special! :)
Just to show a bit of the process, below are the mockups from the first round that I did (initially, die-cuts were cool, but mid-process, that changed and we had to adjust the design)…from there, David and I tag-teamed the rest of it until we ended up with what you see above! It was one of the most fun things I’ve gotten to work on to date…packaging design is my jam. I just love the way the “R” is so recognizable and really pops out off on the shelf. If you’re local (Seattle area), get on down to a Whole Foods and pick some brews up for yourself. You won’t be sorry!
And the flat final (below) for good measure so you can see the detail…
HOORAY FOR BEER AND DESIGN!!!