I’ve long admired Byredo – both their scents (Pulp is to die for), and the branding + packaging – it’s clean, minimal and utterly classy. While researching some type for my new business cards, I pulled the brand from my mental file of favorites and decided to try to figure out what font they use. Turns out it’s a custom typeface designed by Moses Voigt of Acne (which really only makes it more covetable, doesn’t it?) Looks to be a blend of Chalet and Futura…I’m thinking I need a one-of-a-kind typeface for myself…
ps – how gorgeous is that “Q”… come on!
